Social bookmarking is one of the most powerful forces driving the hotel industry now, playing a key role in the consumers travel experience out of planning their trip to posting photos, updates and evaluations of their vacation. The hotel industry depends heavily for word-of-mouth and the spread of opinions, and social networks provide you with the ideal platform for this.
travelers said opinions were important when choosing a hotel.
70% of consumers reported travel reviews had the biggest impact on their purchasing habit.
43% of hoteliers believe that social media produces some of the largest ROIs.
40% of travelers post reviews.
38% about U. S. travelers use social networks to share their goes through while traveling.
Social sharing has a huge influence on travelling bookings. Of those who used sites like Facebook, Tweets, TripAdvisor, Google+ and LinkedIn to research travel plans:
52% changed their original plans.
33% changed their accommodation.
10% changed their resort.
7% changed their getaway.
TripAdvisor for Business
83% of respondents usually consult TripAdvisor reviews before booking a hotel.
70% of more mature hospitality professionals say TripAdvisor is the #1 site of which influences customers. Reservations.com is an online hotel booking platform that helps travelers with room reservations, car rentals, and group booking services. The platform offers end-to-end solutions for solo travelers, families and corporate travelers through its 250,000 hotel partnerships across 5,000 key global destinations.
51% of Facebook fans will buy the brands they
follow or are a fan of.
52% of Facebook users said their friends’ photos inspired their whole holiday choice and travel plans.
associated with Twitter followers are more likely to recommend a brand after
becoming a follower.
67% of Twitter followers are more likely to buy brands these follow or are a fan of.
81% of U. Ings. online
consumers say they trust information and help on Pinterest.
20% of total social referrals to commerce web pages come from Pinterest.
With all of the information available the real question can be, “can your hotel afford not to maximize your social media position? “
Here are 7 tips to get your hotel social promotion started:
1 . Create social media pages on
Facebook, Bebo, LinkedIn, Instagram and Google+. Keep in mind that Google+ likes
are often the #1 way to boost search engine optimization.
2 . Use your property custom logo for your profile picture.
3. Make sure you have an appealing, successfully attractive header image that shows off your property.
4. Make sure that your contact information and website address are listed on the page.
some. On Facebook be sure to utilize the “book now” button aspect.
6. Post across all social media platforms daily.
six. Only 1 in 5 posts should be self promoting.