The hotel industry has seen tremendous growth in the past few years as countless hotel properties are currently supplying their guests online reservations. Online hotel reservations have become a very common way of booking hotel rooms as travelers from around the world can make room reservations from the comfort of their home.
OTA’s supply travelers with a wide of array of lodging choices, allowing them to make an informed decision by comparing costs and facilities of unique resorts. Some of the favorite OTA’s include Expedia, Travelocity, MakeMyTrip, etc.. OTA’s supply pictures of hotels and rooms, information on prices and deals, reviews of travelers, etc making it a good deal easier for folks to make bookings.
But, even though having a presence on OTA’s could be rather beneficial; you cannot dismiss the importance of reserving directly on resort websites. Immediate Hotel Bookings attract frequent, loyal leisure and unmanaged business travelers, who focus on programs, and convenience. Hotel websites cater to this audience with more personalization and devotion, whereas OTA’s appeal to different types of travelers like rare, leisure travelers that take very few trips a year and are more price-sensitive.
Clearly, the proportion of travelers making online reservations through OTA’s is less than half compared to reservations made directly at hotel sites.
An increasing number of hotels have their own websites with a booking engine attached to their site to permit individuals to reserve rooms in real time. This manner hoteliers can market their resorts directly to their guests via their websites.
Listed below are some of the benefits of Direct Hotel Bookings:
Increase in earnings by eliminating fees of 20-30% charged by intermediary sales channels
Control of space prices and increase in number of reservations from website
Manage entire customer experience from purchasing, booking, and post-stay follow up
Provide a comprehensive offer of choices such as restaurants, health spas , spas and other amenities
Offer guests using more hotel pictures, movies and a full description of the resort property
Offer better prices and pricing with no additional booking fees
Provide assurance to travelers the booking Won’t be dropped between a sales intermediary and the resort
1 large reason majority of the consumers are using hotel websites to create their bookings is because hotels have improved their websites providing better navigation, content and design. With a extensive online booking engine incorporated into your hotel site that provides real time, multi-faceted and multi-currency solution, wide assortment of payment choices, and high security standards you can offer utmost simplicity of booking, influencing customers’ decision making, ultimately reinforcing loyalty. At Reservations.com we work with thousands of hotels and destinations. Turn to Reservations.com for your next hotel booking. Reservations.com- Booking hotels- Reserving memories. Call Today and Save! 1-844-814-2850